Dr. McGlynn Publishes Article about Instagram Profiles and Trust Indicators | Communication Studies

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October 29, 2019

Dr. McGlynn Publishes Article about Instagram Profiles and Trust Indicators

Dr. Joseph McGlynn recently published an article in the journal Communication Research Reports, entitled, "Present, Endorsed, and Active: Instagram Cues that Predict Trust." The product of a multi-disciplinary collaboration, the study was co-authored with Yang Zhou, Alex Han, and Dr. Yan Huang from the UNT College of Engineering. The study focused on identifying factors of Instagram profiles that influence judgments of trustworthiness for potential online collaborators. When people make judgments about trust online, they look for available cues on which to base those decisions. Results indicated people showed increased trust for users whose Instagram profiles featured a high proportion of pictures that included themselves, as opposed to pictures of food or landscapes. Results also illustrated that people showed increased trust for users who received high levels of endorsement from others in the form of likes and comments on their posts, and who demonstrated high levels of public activity on the site. Dr. McGlynn and colleagues note that the results demonstrate specific profile features that affect judgments of trustworthiness for potential online collaborators, and offer recommendations for how people can communicate trustworthiness effectively and efficiently to other users through social media.