Focus Groups Theory and Practice 2nd edition

Author/Editor(s): Stewart, David; Shamdasani, Prem; Rook, Dennis
Publication Location & Press: Sage Publications, Inc.
Library of Congress Number:
Publication Status:
Study Area: Communication Science
Keywords: Group Theory, Design, Conduct, Interpretation, Focus Group
ISBN 13: 9780761925835
Availability at Other Locations: Willis, 3rd Floor
Number of Copies in Library: 1