Publication Location & Press:
Pearson
Library of Congress Number:
BF 774.C53 2009
Publication Status:
Available
Study Area:
Communication Science
Keywords:
Weapons of Influence, Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity
ISBN 13:
978-0-205-60999-4
Availability at Other Locations:
Willis library 3rd floor
Number of Copies in Library:
1